Found in the Inbox: Funkadelic Board the Mothership With Kendrick Lamar and Ice Cube
In this story
After months of preparation and internet teases, the Rive Video Promotion campaign announced, the official video for Funkadelic’s “Ain’t That Funkin’ Kinda Hard on You?” remix arrived with the whole gang on board.
Kendrick and Ice Cube on the mothership
Kendrick Lamar opens the track with bars from the “Blue Faces” demo, and Compton original Ice Cube joins in. The video follows George Clinton and the torchbearers of funk on intergalactic travels, co-piloting the mothership as it descends on an interplanetary party.
On the road
The campaign paired the video with George Clinton and Parliament Funkadelic tour dates in spring 2016, from Webster Hall in New York and the Neptune Theatre in Seattle to House of Blues stops in Houston, Dallas and Cleveland, Detroit’s MotorCity Casino and Victoria Park in London.
Why it was in the inbox
Funk built the bridge that West Coast rap walked across. Here, two of its biggest names walk back the other way.
Watch the official video
Release and tour details from Rive Video Promotion’s campaign for “Ain’t That Funkin’ Kinda Hard on You?” This feature updates Exposed Vocals’ original March 2016 post.
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Funkadelic on Exposed Vocals
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Campaign supplied by Rive Video Promotion.
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