PHASE 1 · EV 1.0 · THE IDENTITY LAYER
Goal: Make an EV profile more than an account.
Problem: Editorial coverage, music, video, releases and professional identity lived in separate places.
Direction: Turn profiles into living EPKs that connect an artist’s work, EV coverage, outside press and professional information.
Result: The profile became the foundation for the larger platform rather than a static member page.
Status: SHIPPED → CONTINUING TO EVOLVE

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