Chlorine Beach on Groove Forward, Garage Recording and Their NYC Puzzle Campaign

Chlorine Beach: I feel like it definitely enabled our ability to just get super raw and creative. A garage is not a very sterile environment by nature when it comes to production, so I feel like we just gravitated towards being more open and unpolished while we recorded.

Chlorine Beach: We definitely put them into a few distinct sections of each recording session, but songwriting and production have always flowed nicely for us. If I don’t come in with a song already in mind, we just try to look for what vibe is missing for a cohesive project. As for pre-production, we took a lot of notes on songs that we liked, and we handpicked elements that we thought made them great. We then just tried to translate some of those ideas the best we could during recording into our own original songs. When it came time to listen back for mixing, that’s really when a lot of the ideas struck, and a lot of last-minute changes were made. After that, no more songwriting occurs and it’s strictly time to get the best sound out of our performance.

Chlorine Beach: Oh man, I love this question. There was definitely a lot of character growth for the both of us in between our first album and now. We’ve definitely slowly changed how we handle things, production-wise, and just in general. Mainly because we’ve gotten humbled quite a few times, which is kind of expected for a smaller band that’s still learning. Once you start working so hard that you get cool opportunities though, it feels like you’re on the top of the world, until you realize how much work there is left to do.

Chlorine Beach: We were working with this company out of LA so we could get our last record out to radio stations. After that whole album was finished, we realized most of our airplay was coming from New York City and some surrounding New York college towns. We had devised a plan to generate some interest in the release by doing something huge that could spark curiosity in anyone that came around for it. So, we got an advertisement in Midtown Manhattan with the album cover and a link, and we spent the whole weekend handing out these cool black and gold cards. We used footage from the event, and posted it on Instagram to hopefully grab some people online. It led them to a website, where they had to verify if they were on our guest list for our “Summer party.” If they input their email address, they got an email with the link to the first single before anyone else.

Chlorine Beach: Just watching people in real-time connect the dots on the streets of New York City was really cool. Everyone’s eyes lit up whenever they saw the billboard and the cards together with us there, and overall it was just really fun and interactive for everyone involved. Once the album was released and we were able to see the full scope of how the campaign turned out, we were super pleased with the results.

Chlorine Beach: I feel like the opening track and lead single, “Get Up and Go,” has a lot of elements that were spot on for what style of music we were trying to create. It’s very catchy and personal, but it does hold up sonically to the decades of music we used as inspiration. It was a lot of fun to write, and it’s still very fun to play. We wanted to create an introduction to the record that made people feel like they were walking into a room full of strangers, and I feel like we were able to capture that perfectly.

Chlorine Beach: We’ve come to find out this is an incredibly complex situation for us only being a duo. There’s only so much you can change whenever there’s not a full group backing you, but we do what we can to make it work. As for changing up the songs, we try to add new lead parts/solos, and anything we can to make it interesting live. We mainly focus on the visual aspect though, because we wanna put on an actual show for the audience instead of just playing our songs. I think we’ve gotten it down pretty solid though, and by the end of the night, it’s very memorable for everyone.