Generation Now rising rap artist Seddy Hendrinx drops new visual for “We Got Em In” featuring OMB Peezy, off upcoming project- Black Hearted Demon. In the video, directed by Khari Thompson, Seddy gives fans a look into the mind of a black hearted demon. His project is set for a spring release and will be available on Apple Music, Spotify and Tidal.
Produced by Grammy award-winning hitmaker Cheeze Beatz (Cardi B, Migos), “We Got Em In” is the first offering from Seddy Hendrinx’s forthcoming project B.H.D (Black Hearted Demon). Seddy describes the EP as an extension of his previous releases where pain and growth were prominent themes. “Each project is a reflection of my artistic evolution,” proclaims Seddy. “I’m more in tune with myself now which means more honest lyrics that’ll make people understand my journey. This music evokes a lot of different emotions, you might even shed a tear after hearing certain songs.”
Jacksonville, Florida native Seddy Hendrinx exercises raw emotion in each verse and every hook. Despite professing fandom for Tupac, Lauryn Hill, André 3000, DMX, Future, and Erykah Badu, rap never seemed like an option until he witnessed the murder of his best friend Johnell in 2016. Gunned down at a party, Johnell’s last words struck a chord with Seddy, “Ball out for me.” Upholding a promise to do so, he tried his hand at an unofficial remix of Bryson Tiller’s “Remember,” and it caught fire on Soundcloud. He dropped The Roots mixtape in 2017 followed by the Just Cause EP and 2018’s Death B4 Dishonor: Loyalty Over Everything.
Joining forces with Florida Boy Entertainment, Generation Now, and Atlantic Records, he made mainstream waves on the 2019 single “Lowkey.” Over a sultry throwback R&B beat, he slides from airy freestyled verses into a slick secretive admission. Most importantly, the track set the stage for Roots 2 mixtape and a lot more “street soulful, real deal pain music.” Seddy Hendrinx kickstarted 2020 with a prolific feature on 1800 Seconds Vol. 2, a compilation album curated by platinum superstar Future, showcasing the hottest rising stars from around the country. With his eyes set on longevity, Seddy’s voice will resonate with audiences for years to come.
