| “Pimpin With Nip” arrives as the latest visual off of Seddy’s new project Black Hearted Demon, which dropped weeks back. Produced by multi-platinum hitmakers Don Cannon, Cheeze Beatz, M16 and more, BHD features 6 melodic new tracks which Seddy Hendrinx eloquently describes as soulful, reality, street music. The Florida native paints a vivid lyrical soundscape with each song, effortlessly swerving between Hip Hop and R&B lanes. The trap sensibility of “We Got Em In” featuring OMB Peezy is equally matched with the introspective nature of “Pimpin Wit Nip,” an ode to West Coast pioneer Nipsey Hussle .BHD is an extension of Seddy Hendrinx’s previous releases where pain and growth were prominent themes. “Each project is a reflection of my artistic evolution,” proclaims Seddy. “I’m more in tune with myself now which means more honest lyrics that’ll make people understand my journey. This music evokes a lot of different emotions, you might even shed a tear after hearing certain songs.” BHD is available on all platforms.“Each project is a reflection of my artistic evolution,” Seddy points out. “I’m more in tune with myself now which means more honest lyrics that’ll make people understand my journey.” Check out his latest visual effort below: |
| Check out the official music video for “Pimpin Wit Nip” YouTube below: |
Jacksonville, FL rapper and singer Seddy exercises raw emotion in each verse and every hook. Despite professing fandom for Tupac, Lauryn Hill, Andr é 3000, DMX, Future, and Erykah Badu,rap never seemed like an option until he witnessed the murder of his best friend Johnell in 2016. Gunned down at a party, Johnell’s last words struck a chord with Seddy, “Ball out for me . ”Upholding a promise to do so, he tried his hand at an unofficial remix of Bryson Tiller’s “Remember,” and it caught fire on Soundcloud. He dropped The Roots mixtape in 2017 followed by the Just Cause EP and 2018’s Death B4 Dishonor: Loyalty Over Everything . Joining forces with Florida Boy Entertainment, Generation Now, and Atlantic Records, he made mainstream waves on the 2019 single “LOWKEY.” Over a sultry throwback R&B beat, he slides from airy freestyled verses into a slick secretive admission. Most importantly, the track set the stage for Roots 2 and a lot more “street soulful real deal pain music” from Seddy.
From old school blues all the way to modern hip-hop, music purges pain. Maintaining this tradition, Seddy exercises raw emotion in each verse and every hook. Holding nothing back, his confessional lyrics and catchy cadences cut deep as he details struggle in real talk. Signed to Generation Now/Atlantic Records, he makes a connection by way of catharsis on a series of upcoming releases for 2020 and beyond.“I try to engage with my songs,” he proclaims. “It’s every emotion you can experience. I’m just a young, humble, crazy, and wild project kid with a fucked-up temper—but a wonderful heart. I’ll always tell you straight up how I feel. This is street soulful real deal pain music. ”He drew on a fair share of hardships to get to this point. Born and raised in Jacksonville to a single mother, he admits, “I went through every phase—homelessness, racism, bullshit, and everything .”
A turbulent childhood came to a head as his family ran out of options and moved into a homeless shelter as he entered high school. At the age of 15, he became “a full-blown juvenile delinquent” with stints in and out of county. Despite professing fandom for Tupac, Lauryn Hill, André 3000, DMX, Future, and Erykah Badu, rap never seemed like an option until he witnessed the murder of his best friend Johnell in 2016. Gunned down at a party, Johnell’s last words struck a chord with Seddy, “Ball out for me” . “I had to stand up for him. I wasn’t going to let anyone disrespect his wishes, so I started rapping.”He tried his hand at an unofficial remix of Bryson Tiller’s “Remember,” and it caught fire onSoundcloud.
He dropped The Roots mixtape in 2017 followed by the Just Cause EP and 2018’s Death B4 Dishonor: Loyalty Over Everything. Joining forces with Florida Boy Entertainment and Generation Now, he made mainstream waves on the 2019 single “LOWKEY.” Over a sultry throwback R&B beat, he slides from airy freestyled verses into a slick and secretive admission, “I keep it low key . ”“I was hooking up with a girl, but we kept it low key because she had a boyfriend,” he goes on. “She would be posting pictures with her man every day though. The song is about having a secret affair and keeping it on the low.”The track paved the way for his 2019 project Roots 2 . Straining melody out of darkness, he pays “tribute to dead friends” on “Dead Homies,” while the blunt and bold “IDK” confronts “getting depressed out of the blue. ” On “Elmo,” he flexes a dynamic cadence into a turn up anthem, illuminating his diverse style.“I understand where I came from and want to wake everybody up to respect real music again,” he exclaims. “I want to get the game back to rapping. No matter what you like, you can play this.” In the end, Seddy’s voice will resonate for a long time to come.
