Pros & iCons celebrates the fervor of adolescent anarchy in their smash single “Wild Hearts.” The video sets a struggling artist on the street side of Hollywood Boulevard in Los Angeles. After hot wiring a business man’s convertible, the singer jettisons his mundanity and explores the open road. He grabs his fellow street performers on his rebellious journey, culminating in an explosive performance beneath the sunset of the Southern California desert. The song expresses youth, celebration, and, ultimately, the fire burning in every repressed wild heart.
Using their business-savvy wit shaped on the streets of their NYC home, Pros & iCons’ four members crafted a sound and look that injected the iConic in today’s mainstream, capturing a rock ‘n’ roll edge that speaks to the rebellion swelling inside any adolescent, wild heart.
In the studio, Pros & iCons breaks pop stereotypes and transcends genre. Though synth-driven, each instrumental comes to life with the guitar. From booming solos to infectious leads, each instrumental breathes with the accompaniment of six strings. The group propels the momentum of each track by harnessing near hip-hop percussion; crushing bass, contemporary trap hi-hats, and rhythmic 808s forge the heartbeat of each composition. And through all these hard, traditionally anarchical sounds remain clean, clear, and soaring vocals to juxtapose the aforementioned grit-vocals chiseled with a more classic approach channeling the soulful beginnings of rock ‘n’ roll with a theatrical clarity. Somehow, the sounds coalesce in one fresh and progressive blend that’s uniquely Pros & iCons.
Their jetsetting sound and bad boy charm has captured an array of audiences along their journey. On their social media sites, Pros & iCons has amassed more than 25k followers and has streamed more than 1 million views on their YouTube covers and originals.
They’ve taken the stage alongside pops biggest names, including Meghan Trainor, Shawn Medes, Jessie J, Charli XCX, Andy Grammer, MKTO, and more. They’ve performed the collegiate circuit from Illinois to NYC and have been featured on countless college radio stations and podcasts. They’ve performed as musical guests on television, have had their original song showcased in a commercial for Jaguar, were named Wix Music’s featured artist of 2015, and Z100 and State Farm’s Hometown Hero of 2014.
iConic, Pros & iCons’ first studio album, explores a raw honesty, in both lyricism and instrumentation, that resonates with a coming-of-age audience. With 2017 as their stage to unveil this 10-song masterpiece, Pros & iCons will undoubtedly ignite the industry with the fire once known to the most iConic of eras in music history reminding everyone to have a little fun.
Pros & iCons “Wild Hearts” – Official Music Video
Click photo above to download the broadcast master
With the release of their self produced album “iConic”, the guys have been busy on the grind as a working and touring band, with performances up and down the east coast. They recently performed for thousands at Elon University in North Carolina, Amityville Music Hall in New York and headlined Revolution Music Hall, also in New York. They continue to run with that momentum, with upcoming appearances for a private show at Fitchburg State University, Mass, in September and 7 more performances scheduled across New York, Massachusetts and Pennsylvania this fall, including another headlining performance in Pawling, New York.
In Conjunction with their Massachusetts performance, Pros and iCons are slated to perform and appear on Mass Appeal, WWLP 22 News, an hour-long lifestyle program that airs Monday through Friday at 11 a.mthroughout Massachusetts. The track and visuals for “Wild Hearts” were recently featured online in Skope Magazine, Exposed Vocals and on The Dew, a well known Spotify Playlist. They’ve been seen on The California Music Channel in heavy rotation in addition to hundreds of thousands of views while streaming in fitness centers all over North America. The official music video for “Wild Hearts’ has garnered over 18k views on YouTube and is still steadily growing, while the track has been streamed over 16k times on Spotify, proving that the “Wild Hearts” of Pros and iCons aren’t breaking anytime soon.
Pros & iCons “Wild Hearts” – Official Music Video
Click photo above to download broadcast master
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