Mimi Knowles has a new outlook on life and it’s making things “Better”. The Provo soul/hip-hop artist has amped up his production schedule in an effort to stay relevant and grow his core audience. He recently released three new music videos over the course of three weeks, each accumulating an average of 66,000 views on Facebook and YouTube. Obtaining 200,000 views in a month is no small feat. But it appears that success may have come in large part from Knowles’ new outlook on life.
Currently localizing in the beehive state, Mimi Knowles, is crowned the first heavy hitter in his genre from Utah. This hip hop artist’s music expands much past the state’s stereotypes though. Unafraid to touch topics like religion, race, and relationships, Knowles’ sound is bound to break more than genre barriers, but crush the charts as well. Knowles says of himself, “I don’t want to live in a world where my music is defined by genre. I just want people to hear my stuff and say that’s a killer song.”
While truly originating from Maine, Mimi’s pop formatted songwriting with a funk and hip hop production has caught the ears of artists such as Andy Grammer, Boyz II Men, Carrie Underwood, TÂpain, and Us the Duo, claiming him
as their opener.
as their opener.
 His latest original release, “Better,” certainly examines the change that has taken place in his life behind the scenes. “I personally haven’t been living up to my own standards in a lot of ways. I found what impeded me the worst was this idea that I’ve already done so many bad things, why try to be better? You’ll never be perfect, so just give up,” says Knowles. “One night I was walking around Center Street and 100 W just singing to myself – as I so often do – and I sang the first verse of ‘Better.’ Like exactly as it’s written today, verbatim. I’ve only done that a couple times. It’s a pretty dope feeling. I realized that I’ll never be perfect, but I can be better. Since then, I’m just trying to be a better Mimi than yesterday.”
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