“I don’t have the time now that I’m starting to see the signs / I’d rather start over, redesign / Some things we just have to leave behind,” he sings.
Speaking about the concept for the video Jay notes: “Sometimes we tend to overthink when the person we’re dating tends to go out a lot. The whole idea of the video is to show that most of the time it’s all in our heads. Instead of having a planned out video I decided to go to Venice Beach and shoot an organic video with the people in the area…”
Check out the video below, download our broadcast master and look for more from Jay Watts coming soon.
Flaunting a wide-brimmed fedora with a multicolored half moon design and wielding a robust, raw, and real voice, it’s hard to forget Jay Watts once you see or hear him. However, this singer, songwriter, and producer wants to make more than just a musical statement. He says so with his very moniker…
“Well, Jay is because of my first name,” he explains. “Watts means energy and electricity. I’m trying to create an energy so powerful that it causes people to unite and be colorblind. I want to bring everybody together. That’s my purpose-and to put on an awesome show too!”
He definitely possesses the ability to accomplish those goals. Jay got his start early. After mom heard him making music on the family karaoke machines in their Penns Grove, NJ home, she started personally calling record labels on his behalf at just 15.
“It’s funny to think about now,” he smiles. “My mom literally called up Universal Music and told them she needed to talk to somebody because if they didn’t listen to me, they’d be losing money someday. She actually made it pretty far, but it wasn’t the right moment yet.”
He built towards that “right moment” organically, steadfastly honing his craft. Pushing towards “10,000 hours” in the studio, he caught the ear of multi-platinum producer Reefa [Lil Wayne, Rick Ross] who signed him to a production deal. Jay’s first official single “Millionaire Club” saw him receive coverage from XXL, MTV, and more. In between working on more music, he shared the stage with everybody from DNCE, Rae Sremmurd, 2 Chainz, A$ap Ferg, Bryson Tiller, Designer, Fetty Wap, Kelani, Lil Wayne, T-Pain, Meek Mill, Usher and Flo Rida. His next release “Single Friends” continued to make waves eventually landing him a joint venture deal with ReefaMusic & Team Eighty.
“It’s soulful,” Jay says on his music. “It just comes out. When I hear beats, I grab the microphone, record melodies, and then write words. It’s a fusion of hip-hop, rock, pop, country, and more. I bring everything into my music.”
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