LA Based Alternative Rock band Half The Animal have channeled all of the best of throwback ’80s bright energy and color with the official music video for their sophomore single, “Bad Bad Love.” Bursting with bright background colors and a neon showscape, “Bad Bad Love” has addictive hallmarks and polish of pop with a gritty vibe The fittingly fast-paced visual has tons of movement going on in every second, keeping viewers a little dazzled and on edge throughout. The story being told via the track is a multi-coloured and multi-dimensional all-immersive case of love in an alternate reality of electricity and colour; The catchy and danceable track reflects the angst of wanting to break free.
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“‘Bad Bad Love’ is a song about the power of a woman’s love on a man who doesn’t know any better,” says vocalist Chase Johnson.
Formed in 2016, the alternative rock quartet produces an infectious sound, which blends catchy, hook-laden rock attitude and pop-driven styles. Originally founded by vocalist Chase Johnson and drummer Nick Gross – who were featured cast members in the hit MTV reality TV series ‘Laguna Beach’ during their formative days as the band Open Air Stereo – Half the Animal also includes bassist Evan Smith (Silversun Pickups/Chromeo/Big Data) and classically trained guitarist Dan Graham.
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Half the Animal made impact with their memorable debut single “Babylon,” a grandiose, stadium-sized rock anthem that became the band’s first-ever viral hit, garnering over 1 million streams online, collectively, since its release in July 2016. The song quickly earned the band nationwide industry attention and strong radio support on multiple SiriusXM channels, including Top 40 radio station Hits 1 and The Pulse, as well as regular airplay on tastemaker Los Angeles stations ALT 98.7 and KROQ, which featured Half the Animal on their celebrated Locals Only program. Collectively, Half the Animal also count over 1 million YouTube views to date and have been featured by ‘Billboard’ and Ones to Watch (Live Nation).
In fall 2017, Half the Animal released the successful follow-up single “Bad Bad Love” via the group’s independent imprint Noise Nest Records. Featuring a lush soundscape built atop hypnotic vocal melodies, piercing piano chords and dreamy synths, the track was highlighted on Spotify’s influential New Music Friday playlist. The band also launched a 33-date US Fall tour in September 2017 alongside Atlas Genius in support of the track.
Half the Animal “Bad Bad Love” – Official Music Video
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