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Girl Ultra and Fntxy are accomplices of the lack of love in the video for “Bye Bye”

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The ambition to successfully transfer an African-American musical aesthetic, such as R & B, to a mental and social idiosyncrasy such as that of Mexico, has had attempts with diverse results over the decades. However, it is not until the most recent generation of artists, that this exercise has been carried out with greater cunning and understanding, causing what, previously felt as a copy, now be a genuine branch of a specific creative universe, a natural exploration of that same sound, but on the other side of an increasingly symbolically unnecessary border. And this has been possible, above all, thanks to some work teams that have managed to add their identity to a product that is equally and strangely equal. Of course, Finesse Records is one of them, and Girl Ultra, as part of Finesse, is one of the necessary protagonists of this phenomenon.

In March of this year, the Monterrey resident of Mexico City premiered Adiós , an eight track album that is one of the best that has come out in the year in independent music in Spanish and an exercise that feels like a watershed in R & B in our language And one of the most interesting themes was the one he collaborated with the Tijuana Fntxy, part of the conglomerate Homegrown, and who also premiered a great album this year, Rey de Corazones Rotos , where this mexampoian possession of African-American urban pop aesthetics, also it’s key.

The video of “Bye Bye” is an original idea, script and direction of art of the same Nan De Miguel (proper name of Girl Ultra), and it feels like a declaration of principles: a simple but ambitious video, forceful at the same time How sober and where Nan’s artistic vision continues in her exploration to acquire her latest form. The direction of the clip is Ricardo Morales Portillo and the photo of Yahir Lobo.
 
Although the clip is very simple, it should be applauded that almost 100 percent of it was carried out at the mere style of DIY, it was the Girl Ultra who was responsible for putting together the script, styling and art direction ( something that is not surprising considering that the “Duele” interpreter is a pretty fashion girl … Check out her Instagram account!)

Girl Ultra is one of the bets of Finesse Records, a label that began in 2012 with the aim of promoting a new group of artists from the hip hop, trap and R & B scene. At the beginning of this year, the singer premiered “Adiós” , her most recent EP.

Meanwhile, the Tijuana Fntxy, belongs to the family of Homegrown, who are home to some of the leading exponents of hip hop at the time. of the brought out King of Broken Hearts.

Both exponents started with the right foot the year, because in addition to releasing new material they also had the opportunity to perform at major festivals such as Ceremonia, here in Mexico or the SXSW, in Austin, Texas.

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