Found in the Inbox: Farrah Mechael Turns Up the Feeling on “Lost”

Eclectic, mesmerizing and dynamic are the words the Rive Video Promotion campaign uses for Farrah Mechael, a Michigan singer carving out a distinct style. “Lost” was the single the campaign put forward to show it.

A voice used like an instrument

The release singles out how Farrah Mechael works with a beat: the vocal shifts its delivery into the rhythm so that it acts as an additional instrument within the song. The lyrics, it says, draw on lived experience and take the listener on a reflective journey.

A diamond, not a cubic zirconia

The campaign’s best line is Farrah Mechael’s own mission: to become “a diamond” in a music world filled with “cubic zirconias.” It describes an artist with boundless energy and relentless drive, making music meant to inspire others to follow their dreams.

Why it was in the inbox

The campaign’s pitch is that Farrah Mechael is not afraid to be real on record and brings life experience into every song. “Lost” is the proof it chose.

Watch the official video

Release details and quotes from Rive Video Promotion’s campaign for “Lost.” This feature updates Exposed Vocals’ original October 2016 post.