Emerging Memphis rapper Action Pack connects with Dallas MC Asian Doll for their new collaboration “What It Do,” out now on all streaming platforms HERE. Watch the accompanying music video, directed by Zach Hurth and Mota Media below!
Produced by RealRed, “What It Do” is the latest addition to Action Pack’s arsenal of trap burners including “Reload” and “30Pack” with fellow Tennessee native Big 30.
In 19 years, rapper Action Pack has witnessed more than some do in a lifetime. The Memphis, Tennessee native (formerly known as Action Pack Gucci) released his first project Strongly Influenced in 2018. The work detailed Action Pack’s often-tragic experiences and solidified his place in the next generation of rap stars. Dubbed “Action Pack” by the streets, the Memphis upstart is known for living a fast-paced life, and not just rapping about it. Raised back and forth between his mother and father on the sunnier side of Memphis, Action Pack wrote his first full song at the age of nine. He didn’t take music seriously as a career at first, but it became his savior after he suffered two major losses in his life within two years of one another. Action Pack lost his passion for basketball and began lashing out at school. He graduated to street life and started moving in circles that were anything but positive. He turned to local legends like Yo Gotti and Moneybagg Yo for guidance since their success fueled his aspirations for Hip Hop stardom.
In early 2017, Action Pack dropped the buzzworthy track “Influenced” which racked up thousands of YouTube views and gained major traction within the local Memphis circuit. Action Pack followed up with the release of his Action mixtape, catching the attention of Yo Gotti’s team. Remaining consistent and eager to continuously showcase his talent, Action Pack dropped a third project in 2018, No Sleep which featured Moneybagg Yo, Biggie Boogie and Philthy Rich.
Action Pack maintained his momentum in 2019, releasing an onslaught of singles with highly notable collaborations; NLE Choppa “Choppas on Choppas,” Gunna “Dripset” and Kevo Muney “Chanel On.” He also linked with fellow Memphis artists Lil Migo “Unload” and Pooh Shiesty “Steppin.” The work will continue in Action Pack’s upward progression, bringing a fresh take on rap as he delivers both gritty and bouncy tracks that not only maintain the integrity of Southern skewed street rap, but elevate it to the next level. While he continues to promote honest music and sharp skills, Action Pack keeps his real end goal within vision at all times as he preps the release of his upcoming project Exit 8 Baby.
