Check it out, music lovers! We’re diving deep into the dynamic journey of Drex, the mastermind behind OVO, as he lets us in on his rise from humble beginnings at The Remix Project to helming one of Canada’s powerhouse brands. Joined by the one and only Tyrone Edwards, this insightful chat delves into the pivotal moments that shaped Drex’s ascent, including a game-changing phone call from none other than Noah “40” Shebib. Get ready to soak in some wisdom as Drex dishes on what it truly means to evolve from a grassroots artist to the big boss at the top. Think you’ve got what it takes to carve out your path in the music biz? Tune in to uncover the secrets of brand-building, artist leadership, and grooming the next wave of visionaries. This is one conversation you won’t want to miss, folks.
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