In the late Sixties, following the huge success of the Doors, record labels searched for the next big thing in psychedelia. They had minor hits with the Seeds and Love, but they still were looking for more. The frenzy was much like that in the late 1970s or early 1990s when almost anything new wave/punk (70s) or pop-punk/grunge (90s) was given a serious once over by the majors. Just as then , the
