Found in the Inbox: Protohype Turns the “Lights On” With Malcom Anthony

“Max Hype is Protohype,” the Rive Video Promotion campaign for “Lights On” begins. The producer came up in hip-hop, and the campaign credits that background with a genre of its own: Dub Hop, which combines the gritty low end of dubstep with trunk-rattling hip-hop drums.

Respect built on free music

According to the release, Protohype’s progressive sound carried the producer to new heights in both the bass music community and the hip-hop world, and a large catalog of free music online earned respect from other DJs and fans across the country.

“Lights On” on Firepower Records

“Lights On” features vocalist Malcom Anthony and was released through Firepower Records, the label behind the official video. It is a natural showcase for the Dub Hop idea: a hip-hop record with a hook up front and bass-music weight underneath.

Why it was in the inbox

Genre names are easy to invent and hard to earn. Protohype’s works because the two halves are audible on every bar.

Watch the official video

Release details from Rive Video Promotion’s campaign for “Lights On” ft. Malcom Anthony. Official video via Firepower Records. This feature updates Exposed Vocals’ original October 2016 post.