Embrace – Ashes (Official HD Video)

Official HD Video for “Ashes” by Embrace, taken from the album ‘Out Of Nothing’.

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‘Ashes’, the second single from Embrace’s fourth studio album ‘Out of Nothing’ was released on 15 November 2004. The follow-up to Top 10 single ‘Gravity’, the song was propelled to number 11 in the UK singles chart through the fan-led campaign G.A.T.N.O (Get Ashes To Number One). ‘Ashes’ also featured on Match of the Day’s ‘Goal of the Month’ segment for the 2004-05 football season, it also featured prominently in the hit film ‘Kingsman: The Golden Circle’ in 2017. In the video the band perform in a dark, dusty, abandoned theatre that gradually restores itself from dereliction as the song unfolds, a metaphor for the song’s lyrical theme of rising from the ashes of a failed relationship.

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EMBRACE ARE

Mickey Dale – keyboards and piano, backing vocals, horn and string arrangement.
Steve Firth – bass guitar
Mike Heaton – drums, percussion, backing vocals
Danny McNamara – lead vocals, acoustic guitar
Richard McNamara – lead guitar, keyboards, percussion, backing and lead vocals, production, mixing

LYRICS

I’ve waited, and given the chance again,
I’d do it all the same, but either way
I’m always outplayed, up on your down days
I left in the right way, to start again

Now watch me rise up and leave all the ashes you made out of me
When you said that we were wrong, life goes on, just look how long I’ve agreed
Now watch me rise up and leave all the ashes you made out of me
When you said that we were wrong, life goes on, just look how long I’ve agreed

Out of place, like a gem on a coalface
Lost on the right way, it’s all the same
‘Cause I’ve had my hopes raised, riding the wrong waves
Scared when you feel safe to start again

Now watch me rise up and leave all the ashes you made out of me
When you said that we were wrong, life goes on, look how wrong I could be
Now watch me rise up and leave all the ashes you made out of me
When you said that we were wrong, life goes on, you blew me away
Away

I sink like a stone, I lost my control
I sink like a stone, I lost my control

ABOUT EMBRACE

Formed in the early ‘90s, Embrace solidified their current line-up in 1996, consisting of brothers Danny and Richard McNamara, bassist Steve Firth, keyboardist Mickey Dale, and drummer Mike Heaton.

Their breakthrough came in 1997 with the indie anthem ‘All You Good Good People’, followed by top 10 hits ‘Come Back To What You Know’ and ‘My Weakness Is None Of Your Business’. Debut album ‘The Good Will Out’, released in June 1998 soared to number one and went on to sell over 500,000 copies in the UK alone, marking it out as one of the fastest-selling debuts by a British artist. Subsequent albums, ‘Drawn from Memory’ (2000) and ‘If You’ve Never Been’ (2001) both entered the top 10 before the band left their original label Hut Recordings.

After a three-year hiatus, Embrace signed with Independiente Records. 2004’s ‘Out of Nothing’ album propelled the band back to the top of the charts, thanks in part to Coldplay’s Chris Martin, who wrote the hit single ‘Gravity’ for the album. The album went on to sell over 600,000 copies in the UK (2xPlatinum) and the band has now scored eight consecutive top 10 album in their career to date.

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