Take Your Online Presence Seriously
Social media has become a powerhouse in music promotion, with the new generation being enormously influenced by what they see on Twitter, Instagram, and YouTube etc. Some of the biggest artists around today were discovered based on their social media profiles alone. But it’s not all about Tweeting links to the masses. Things like networking and maintaining an active, up to date website all serve to build up an impressive fan base for your music.
Form Your Own Identity
Many artists try to resist branding themselves, however, it’s necessary if you want to make it big (particularly if you’ve made up a list of artist management companies and are trying to find representation). Knowing who you are, who your audience is, and how you interact with them will work wonders. A strong brand will help potential management see your value. It’s all about creating a package that the audience will want to buy into.
With this comes the idea of individuality. While it may be smart to look to other artists for ideas on what worked well for them, and what fell flat, don’t strive to directly copy anybody else. No matter how successful they are. Stay true to yourself and your own individual voice.
Be Visible
In order to compete in this fiercely overcrowded music industry building up a strong fanbase is the best way to make a name for yourself. You can’t expect people to pay for your stuff right off the bat, you have to show them that you are worth their money first.
Just be careful not to spam people with excessive tweets and posts in your quest for visibility.
Make Quality Music
At the other end of the spectrum, it’s not all about business and branding. You can create the most dynamic brand on the planet, secure the best representation in the industry, but if your music sucks, you’ll never get to the top and stay there. With all of this talk about business, it can be easy to forget why you’re in the industry in the first place: the music. It’s vital you keep on making good music.
Live Performances
On the same subject, make sure you work on your live performance. Tour tickets and merch are worth big bucks in the music industry. You’ll want the people coming to your shows to leave raving about you, not disappointed. So invest effort into selling yourself on stage.
