“As a musician, I don’t want to spend time and energy scrolling through endless lists of samples. I don’t think that’s creative”: Output’s AI-powered Co-Producer picks samples for you, but is it streamlining workflows or outsourcing creativity to AI?
In the fast-paced, beat-driven world of music production, finding that perfect sample can be like searching for a needle in a haystack. But fear not, fellow music makers, for Output is here to revolutionize the game with their new AI-assisted digital crate-digger. We caught up with the man behind the magic, CEO Gregg Lehrman, to get the inside scoop on how this cutting-edge technology is changing the game for producers worldwide.
Lehrman, a music industry veteran with a passion for innovation, has always been drawn to the intersection of technology and music. “I’ve been a producer myself for many years, and I know firsthand how time-consuming and frustrating it can be to dig through endless samples trying to find that perfect sound,” he reveals. “That’s why we created this AI-powered tool – to help producers streamline their workflow and unlock new creative possibilities.”
So, how exactly does this digital crate-digger work its magic? According to Lehrman, the technology is designed to analyze and categorize samples based on sound characteristics, using machine learning algorithms to quickly identify patterns and similarities. “It’s like having a team of music-savvy robots working around the clock to curate the perfect sample library for you,” he explains. “It’s incredibly efficient and intuitive, making the creative process so much smoother and more enjoyable.”
But, of course, with great power comes great responsibility. Lehrman is well aware of the ethical concerns surrounding AI technology, especially in a creative field like music production. “We take privacy and data security very seriously,” he emphasizes. “Our AI tool is designed to assist and enhance the creative process, not replace the human touch. Ultimately, it’s up to the producer to decide how to use these tools ethically and responsibly.”
While some purists might argue that relying on AI for sample discovery takes away from the artistry of music production, Lehrman sees it differently. “I believe that technology should be a tool, not a crutch,” he asserts. “Our AI tool is meant to empower producers, not replace their creative instincts. It’s about using technology to augment human creativity, not stifle it.”
And the response from the music production community has been overwhelmingly positive. Producers from all genres are raving about the time-saving benefits and creative inspiration that the digital crate-digger provides. “It’s like having a personal assistant who knows your taste in music better than you do,” says one satisfied user. “I’ve discovered sounds I never would have found on my own, and it’s taken my productions to the next level.”
Lehrman is excited about the future of AI technology in music production and sees endless possibilities for innovation. “We’re just scratching the surface of what AI can do for music creators,” he enthuses. “I envision a future where AI-powered tools are seamlessly integrated into every aspect of the creative process, helping producers to push the boundaries of their art in ways we can’t even imagine yet.”
So, there you have it, folks. The future of sample discovery is here, and it’s looking bright. Thanks to Output and their AI-assisted digital crate-digger, music producers around the world can now spend less time searching for samples and more time doing what they do best – making music. It’s a brave new world out there, and with technology on our side, the possibilities are endless.





