FLOOD Magazine: Naming Wrongs

Actor Stephen Tobolowsky poses as editor-in-chief of a newly launched online magazine and discovers just how tricky it is to title a publication. On his quest for the perfect name, Tobolowsky gets some not-so-helpful FaceTime suggestions from famous friends including Patton Oswalt, Timothy Simons, Band of Horses, Chromeo, Phantogram, The Avett Brothers, and Michael Showalter. Scratch “Hobo Cowboy Monthly,” “Time Pig Magazine,” and “Yah-herr.com” from your lists.

Directed by Andrew Van Baal
Written by Pat McGuire

FLOODmagazine.com