Sacred Bones Records Joins Secretly’s All Flowers Group: What This Means for Indie Labels and the Future of Cultural Distribution
Sacred Bones Records has officially joined the All Flowers Group, a portfolio of independent labels operating under the Secretly umbrella. The move formalizes an already close relationship between the two, with Sacred Bones having relied on Secretly Distribution for years to bring its genre-defying catalog to market. This new partnership extends far beyond logistics. It now includes streaming strategy, vinyl production, publishing infrastructure, and shared resources that position Sacred Bones for long-term sustainability within a fast-changing music landscape.
Founded by Caleb Braaten, Sacred Bones has carved out a reputation for its distinct curation, aesthetic, and commitment to artists working on the fringes of the mainstream. Known for releasing music from John Carpenter, SPELLLING, Zola Jesus, and Blanck Mass, the label has been a vital presence in experimental and underground music for over 15 years. With this new move, Braaten will join the executive team at All Flowers Group, while Sacred Bones’ internal staff — including label manager Taylor Brode and art director David Correll — will continue running the day-to-day operations.
This partnership reflects a growing trend in the independent music world: labels joining forces not through acquisition, but through alignment. All Flowers Group isn’t a corporate buyout. It’s a cooperative-style network of like-minded labels sharing infrastructure while preserving their creative autonomy. For Sacred Bones, it offers access to broader tools and funding without compromising its unique identity or curatorial vision. For All Flowers, it adds one of the most respected underground labels to its roster — alongside other culturally influential names like Ghostly International and Drink Sum Wtr.
At the heart of this development is distribution, which has quietly become one of the most strategic layers in the music industry. As streaming continues to drive consumption and revenue, the companies that manage access, analytics, and logistics are becoming as powerful as the labels themselves. Secretly Distribution has emerged as a trusted partner for labels that want major-label reach without sacrificing control. Sacred Bones’ evolution from a client to a partner is a prime example of how distribution can become the foundation for deeper collaboration and shared growth.
This move also signals something larger about where the indie sector is headed. Rather than competing in isolation or compromising through traditional mergers, many small and mid-sized labels are finding strength in networks. The All Flowers model suggests that scale, sustainability, and creative independence don’t have to be at odds. If anything, the rise of these modern label groups points toward a new era in music — one where influence is built on trust, not just market share.
While Sacred Bones joining All Flowers might not grab headlines like a major-label acquisition, its impact within the independent ecosystem is significant. It highlights a way forward for labels that care about art, culture, and longevity, offering a structure that supports both independence and innovation. As the music business continues to evolve, it’s increasingly clear that the future isn’t just about owning catalogs — it’s about building communities that can carry music forward on its own terms.
