Today, YouTube, which claims 2 billion monthly logged in users, has made the news official: Chalmers has been named Director of YouTube Music in Europe, Middle East and Africa (EMEA).
Chalmers has over 20 years of music industry experience and was previously President of ADA – Warner’s independent services and distribution arm – in the UK. He was also in charge of two UK-based Warner imprints, East West and Rhino Records.
In the new role, Chalmers will be responsible for running YouTube’s Music business in EMEA and will report to the Head of YouTube in EMEA, Cécile Frot-Coutaz.
Chalmers’ high-profile appointment to run EMEA for YouTube Music follows the platform’s hiring of another respected ex-WMG exec, Stephen Bryan, who joined YouTube as Head of Label Relations from SoundCloud in 2017.
“YOUTUBE IS THE MOST POWERFUL PROMOTION PLATFORM ON THE PLANET AND HAS BECOME AN INTEGRAL PART OF THE ARTIST’S JOURNEY AND NARRATIVE WITHIN THE MUSIC INDUSTRY.”
DAN CHALMERS
Dan Chalmers, incoming Director of YouTube Music in EMEA, said: “YouTube is the most powerful promotion platform on the planet and has become an integral part of the artist’s journey and narrative within the music industry.
“I look forward to working closely with labels, publishers and rightsholders as well as helping artists and songwriters connect with fans, find success and tap into the benefits of the global platform.”
“DAN BRINGS WITH HIM A WEALTH OF MUSIC INDUSTRY EXPERIENCE AND HIS LEADERSHIP, RELATIONSHIPS AND PERSPECTIVE WILL FURTHER STRENGTHEN OUR EUROPEAN LEADERSHIP TEAM AND OUR COMMITMENT TO MUSIC.”
CÉCILE FROT-COUTAZ, YOUTUBE EMEA
Commenting on the hire, Cécile Frot-Coutaz, Head of YouTube EMEA, added: “Dan brings with him a wealth of music industry experience and his leadership, relationships and perspective will further strengthen our European leadership team and our commitment to music.”
