Found in the Inbox: Ephwurd and DKAY Take Aim at the Selfie on “Duckface”

Few songs announce their target as clearly as Ephwurd’s “Duckface.” Released on Spinnin’ Records with DKAY, it takes aim at the most familiar pose of the social media era, and its hook says it in one line: “SnapChat that fat cat. Don’t Snapchat No Duckface!”

A dance record built for the feed

Rive Video Promotion brought “Duckface” to broadcast programmers as an “infectious dance track.” The campaign’s headline number shows how quickly it connected online: more than 500,000 views on Spinnin’ TV within three weeks of release.

The concept travels as fast as the numbers suggest: a short, quotable line and a joke anyone with a phone camera would recognize.

Why it was in the inbox

“Duckface” is a snapshot of a specific moment in pop culture, when the duck-lip selfie was everywhere. It is a light record by design, and the campaign treated it that way, letting the view count and the hook speak for themselves.

Watch the official video

Release details from Rive Video Promotion’s campaign for “Duckface” ft. DKAY (Spinnin’ Records). Official video from Spinnin’ Records.