Joshua James Brings ‘Afraid of the Dark’ Back into the Halloween Conversation

Artwork supplied by Round The Clock PR.

A seasonal return

Round The Clock PR’s September campaign brings Joshua James’s Afraid of the Dark into focus for Halloween 2026. The distinction between release and promotion is important here. The supplied label copy dates the original release to October 2023, while the current email identifies an impact date of 31 October 2026. This is a seasonal return to an existing track, rather than a claim that it was first recorded this year.

The campaign describes the song as Halloween-themed pop, with alternative and rock references around the edges. Its premise is a monster pursuing someone in the dark, presented with cinematic playfulness rather than as a solemn horror narrative. That framing gives the seasonal push a straightforward purpose: the title and story fit the occasion without requiring an invented new release history.

The London-based artist is identified through his official social channels as Joshua James Osment. That matters when following a common artist name, especially since unrelated recordings by other artists named Joshua James also circulate online. The official links associated with this campaign provide the most reliable route to the songwriter behind this particular track.

A songwriter in a London setting

According to his supplied biography, singing and guitar playing developed alongside a longstanding interest in writing music. He has actively pursued a solo career since 2018, with busking, gigging and the city’s wider community of musicians forming part of his experience. The account places songwriting within everyday performance and exchange, rather than presenting the record as an isolated studio exercise.

The source document identifies Osment as the sole writer and lists his contributions on guitar, beatbox, bass and vocals. Jay Jacobs is credited as producer, engineer, mixer and mastering engineer. Recording is dated to September 2023. The label field lists AWAL, while the official video supplied in the campaign remains a public route into the song.

Those credits give the brief Halloween premise a more concrete foundation. A single musician’s writing and multiple performance roles meet a named production collaborator, and the resulting recording has a documented history that predates the new promotional campaign.

The people behind the recording

The 2:26 duration and clean designation are included in the supplied radio information. They are useful context for understanding how the track is being serviced, without establishing how any station or listener has responded. This feature does not turn a campaign submission into an airplay claim.

The reason to revisit Afraid of the Dark now is therefore specific: a London songwriter’s 2023 recording is being reintroduced around the occasion its story was designed to meet. For listeners assembling a Halloween soundtrack or exploring the artist’s work, the official video and social channels provide the next step beyond the seasonal title.

Artist and recording background is drawn from the campaign materials supplied by Round The Clock PR.