As Instagram has a user base of over 500 million which makes it the ideal visual-based social media platform for building an online presence. Instagram offers you the ability to give you fans a peek into your life through videos and pictures. Posting funny memes and viral videos is great for getting attention, you will want to build a community that your fans can be a part of. To do this you need to have a strategy for your posting.
Tell Your Story
You should not think about Instagram as social media, but as your own online magazine. You can use your videos and pictures to tell the story of your music through content themes and consistency in posting. Some of the content themes that musicians can use will be your musical interests, your performances, recording music and your overall style.
Have An Overall Look For Your Images
The first nine pictures that people see when they land on your feed should have a consistent feel to them. You need to decide if your feed will have pictures that are bold with eye-catching colors or they are more minimalist with a monochromatic look to them. You also need to look at the undertones of the pictures and decide if you want them to be warm or cool.
Be Consistent In Your Posting
You not only need to have a consistent theme, but a consistent posting strategy. In order to build followers over time, you need to be consistent in your posts because sporadic posting could actually lose you followers. It is recommended that you post 2 to 3 times a day to start building your following. You can create your posts ahead of time and schedule them for posting at certain times of the day using applications like Hootsuite.
Always Use The Right Hashtags
The hashtags that you use need to represent your music and link to what your fans are looking for on Instagram. There are programs that you can use which will help you determine which hashtags are popular with your fans. You should also keep your hashtags fresh by changing them up every few months.
Engage With Your Fans
If you want to get likes and followers then you need to give something first. Asking your followers questions or having call to action pictures are methods of engaging with your fans. You should also take the time to like their pictures and make insightful comments. Adding some new Insta followers to your account can help make you seem hot and encourages people to like you as the next big thing. You should plan to engage with a certain number of people each week to increase your online presence.
Post At The Right Time
To get the most engagement from your fans you need to post at the right times. To reach fans in different time zones you should stagger your posts throughout the day. You can also use online programs to analyze when your fans are online and when they engage the most. You can then post during these times to increase the engagement you have.
