Coming Soon to YouTube’s ‘What to Watch’: Record Company Promotion
Video-sharing site adds artist and label promotions to recommendation matrix
When YouTube suggests to its more than 1 billion monthly users which music videos they should watch next, it bases those recommendations largely on what each viewer has watched already.
Later this year, the video-sharing site—which also happens to be the world’s most popular source of free, on-demand music—plans to add a new factor into the equation: what record labels want those users to hear.
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