Biig Piig has never been one to stay within the lines. The Irish singer-songwriter, known for her effortless blend of hip-hop, R&B, and electronic sounds, has just released her debut album 11:11, and it’s nothing short of transformative. With this record, Biig Piig—real name Jessica Smyth—cements herself as one of the most exciting experimental artists of her generation.
11:11 is more than just an album; it’s an emotional journey. Exploring themes of love, loss, and hope, the project pulls from Biig Piig’s personal experiences, including the passing of a family member and the ups and downs of her relationship with rapper Jelani Blackman. Each track is a carefully curated mood, offering something different while still fitting into the overall soundscape of the album.
One of the album’s most striking features is its genre-bending nature. From the hyperpop-adjacent delicacy of “Ponytail” to the nocturnal, pulsating rhythm of “Cynical,” every song feels like a reinvention. Tracks like “Decimal” showcase her ability to move seamlessly between English and Spanish, creating a bilingual banger that speaks to her diverse influences. Then there’s “Stay Home” and “Brighter Day,” which channel the bittersweet, reflective moments that come after a long night out.
The industry has taken notice. Billie Eilish has publicly praised Biig Piig’s artistry, further solidifying her as a force to be reckoned with. With such a high-profile co-sign and an ever-growing fanbase, it’s clear that Smyth’s influence is expanding beyond underground circles and into mainstream consciousness.
To celebrate the release of 11:11, Biig Piig is hitting the road for a UK and Ireland tour, kicking off in Dublin on February 15, 2025. Fans can expect an immersive experience that brings the album’s themes to life in a live setting.
With 11:11, Biig Piig hasn’t just released an album—she’s made a statement. It’s fearless, unpredictable, and deeply personal, proving that she’s not just another artist in the mix, but one who’s shaping the future of music on her own terms. Whether you’re a longtime fan or just discovering her now, this is an album that demands to be heard.
Stream 11:11 now on all major platforms and check out the official video for “9-5” for a taste of Biig Piig’s evolving artistic vision.
Signal this review
Send it up if it hit, down if it missed. The most engaged pieces surface on Signal.
