Alexander Leon Gumuchian (/ɡʊˈmuːtʃən/;[4] born June 30, 1995), known professionally as bbno$(pronounced “baby no money”[5]), is a Canadian rapper, singer, and songwriter. He is best known for his 2019 single, “Lalala” (with record producer-songwriter Y2K), which peaked at number ten on
the Canadian Hot 100, for his 2021 track “Edamame” (used in several film trailers and soundtracks), and his collaborations with American rapper Yung Gravy.
Gumuchian started working with music after experiencing a back injury which prevented him from pursuing his dream as a professional swimmer.[5][10]He became interested in rapping and music production in 2014 when experimenting on GarageBand with a group of friends.[11]
Gumuchian began simply making music for enjoyment with this group of friends who later deemed themselves Broke Boy Gang.[5] After five or six months of performing live as a group and releasing multiple tracks online, the group broke up.[5] He began posting tracks on SoundCloud in September 2016 under the moniker of “bbnomula” where he quickly gained millions of streams and followers.[12][5] He gained popularity in China where he sold out his first few “back-to-back” headlining tours.[1] He credited his overseas popularity to the Chinese dance crew TFBoys, after one of the members, Jackson Yee, danced to the track “Yoyo Tokyo” at his own birthday party.
bbno$ has described his own music as “oxymoronic rap” that is “ignorant but melodic”.[29] bbno$ grew up listening to straight bass dubstep and house music from names like Datsik and Excision, before listening to hip hop artists, namely Tupac Shakur, Gucci Mane, and Chief Keef.[9] He has cited Yung Lean and Pouya as his main rap inspirations.[11][30]
In 2023, bbno$ and Yung Gravy released his seventh studio album Baby Gravy 3 and his third collaboration album with Yung Gravy. It includes the singles “Goodness Gracious”,[26] “You Need Jesus”,[27] and “Nightmare on Peachtree Street” featuring Freddie Dredd.[28]
In 2024, bbno$ has currently released five singles, “BPOT (Bills Paid on Time)”; “Pho Real” (with Vietnamese rappers Low G and Anh Phan), “Lil Freak” (featuring YouTuber-streamer penguinz0 in the music video), “It Boy” and “two”. He has also collaborated with Smosh’s Ian Hecox and Anthony Padilla for the song “Submissive & Breedable”.
