Social Media Marketing for Musicians: How to Get Fans and Followers
The rise of social media has been huge for musicians. It has given them the chance to promote their work globally. At first, social media marketing for musicians who are starting out might seem daunting. This guide will help you understand various platforms like Exposed Vocals, and how you’ll use them to spread your music.
Before social media, musicians spent hours creating demos to woo record companies. Or they played dozens of gigs to attract a following. While these routes are still extremely important, social media and other online music platforms have given new acts an easier route to music stardom.
Social media can give you a large audience
Attracting listeners is arguably the biggest challenge for any new musician. Before social media, getting people to listen to you involved actually going out and playing concerts. It could be a painfully slow process. Social media sites, particularly the more popular ones, have huge audiences that you can use. YouTube alone has over a billion viewers each month.
Social media gives you more marketing opportunities
Remember those days when the only way to get your music out to the public was to beg radio stations to play it? The advent of digital music and the Internet has pretty much done away with that. Now, you can have your music played and promoted online without begging. FM is still a bit harder, but luckily we’ve got you covered over here.
Social media also opens new marketing opportunities for your songs and sounds. On Exposed Vocals, you can promote using a variety of channels, all at the same time. You can also get creative with how to promote, such as doing special performances via live streaming.ex
All of these help push your music to more people, and are great shares to keep your audience interested.
It gets you closer to fans
As you already know, fans are the lifeblood of any musician. Whether it’s just a few dozen, or several million, they are there to support you. You want to get in touch with them as often as possible to show your gratitude.
Being on social media lets you do just that in real time. You also get new ways to interact with them, such as the aforementioned live streaming.
All of these help bring you even closer to your supporters, building an even stronger fanbase.
The best social media marketing sites for musicians
One common question with social media marketing for musicians like you is where to start. There are dozens of sites out there, so this can be really confusing. You don’t have to be on all of them. Instead, you need to know the ones that will give you the best marketing mileage for your music.
Building your social media strategy: Understand your audience
As it is with other kinds of social media marketing, for musicians to succeed here they need to have a good strategy. This strategy needs to focus on understanding who your fans are in a number of ways. You already know what kind of music your audience wants. But that’s not the end of it. You also need to know what type of content they respond to better on social media. One group of fans might love videos, while another loves your backstage photos.
Use analytic tools like Google Analytics or Statcounter to help you keep track of the likes, shares, and comments that you get for each post. You can also keep track of demographics such as the:
- Age
- Gender
- Location
- Interest
Of your fans. This will help you plan your next posts, and better direct traffic to your website links.
