With so many false prophets pretending to portray lifestyles they never lived, hip-hop has been searching for a respected rapper to come along as a true grassroots spokesman to the streets. And now, the search is finally over with the arrival of central Florida firestorm Rennie. He has been dropping bombs across the Sunshine State with two hood-certified mixtapes and a slew of hit singles. Via independent label, Blazay Squazay Entertainment, this rapidly emerging musical talent is set to detonate with fiery new single “Bird Talk” and forthcoming album “Glow 2.”
Born in the sleepy town of Wauchula, FL (about an hour Southeast of Tampa), Reenie learned the difference between the good life and the not-so-good life at an early age. Raised amongst the orange groves ranches and sandy white beaches of Florida, his small section of town was separated from the rest of the world by poverty, drugs, and lack of opportunities.
“It was tough. It was really tough,” says Rennie. “It was very isolated. We had one Circle K, one McDonald’s, one little jailhouse. It was two ways in the hood: one way in and another way out. It was really racist. It wasn’t nothing to brag about.”
Making matters even worse, his mother died from an aneurysm when Rennie was only eight. His father did all he could to raise the boy into an upstanding man but with 11 children, it was hard to feed and eep tabs on them all at the same time. By the age of 10, the youngster was in the streets, “trying to make a way,” he says. “My dad worked hard. He raised me, but the streets made me.” As an escape route from reality, Rennie always confided in the music of rap legends Tupac, Master P, Scarface, UGK, the Notorious BIG and TI. But it wasn’t until he heard the flossed-out rhymes of Cash Money Records artists Birdman, Juvenile and B.G. did Rennie realize that he could rap just as well as anyone else.
“I was used to lyrically inclined artists like Tupac, Biggie, and Nas. They made the rap seem harder. It was hip-hop,” Rennie remembers. “But Cash Money was talking about what they got, their bling-bling, their diamonds, gold in their mouth, they’re cars. I was like ‘if they can do it, I can do it. I just got to get my words and rhythm right and rhyme.’ They broke the lyrical element down to the lowest point.”
Rennie is now riding off the growing momentum of his latest single “Bird Talk.” Flexing over a hypnotic track, Bird Talk is a seductive street anthem filled with trap slang and a reminder of the calculated hood mentality, we will get it how we live.
Although the track is flaming hot, it’s just a sample of what else he has to offer on his album “Glow 2”, set for a June 15, 2018 release. Cuts like the hard-edged “Pull Up featuring Rick Ross” and “Da System featuring Koly P” prove that there is nothing fake, phony or flawed when it comes to Rennie and he will have all the girls singing I just wanna taste you from the relationship anthem “Eve”.
“I try to be as real as possible in my music,” he says. “I’m not telling you to go kill somebody or rob a bank. I’m telling them to try other options, try to get a job. If all of this fails, then try another way. If you got to do what you got to do, do it. But at least try to make the positive road first.