Seddy Hendrinx reflects on his own come-up story in brand new “Hands Down” visuals
Jacksonville’s Seddy Hendrinx returns with a new visual off of his B.H.D. (Black Hearted Demon) EP that released a few days ago. The Florida artist has started to come into his own this year, earning an increasingly devoted cult fanbase because of his relatability and presentation of pain that reminds his listeners that no matter what, they are not alone. His sound essentially is a perfectly distributed mix of gospel and street, telling the tales of pain and tribulation in a beautiful and lavish delivery, courtesy of Seddy’s baritone and velvety vocals.
On his new visual for “Hands Down” Seddy reflects on his come-up story and just how far he has traveled in his journey so far, exclaiming that he’s “feeling like the man now,” and truthfully these thoughts could not be more justified. Seddy Hendrinx is a rarity in terms of touching lives through his music and understands the process of turning pain into song more so than almost any of his peers and competitors.
Generation Now / Atlantic Records artist Seddy Hendrinx released his anticipated project today, BHD (Black Hearted Demon) which is available now on all streaming services HERE. In addition to the music release, Seddy teamed up with Lyrical Lemonade to premiere the video for his standout single; “Hands Down”. Produced by multi-platinum hitmakers Don Cannon, Cheeze Beatz, M16 and more, BHD features 6 melodic new tracks which Seddy Hendrinx eloquently describes as soulful, reality, street music. The Florida native paints a vivid lyrical soundscape with each song, effortlessly swerving between Hip Hop and R&B lanes. The trap sensibility of “We Got Em In” featuring OMB Peezy is equally matched with the introspective nature of “Pimpin Wit Nip,” an ode to West Coast pioneer Nipsey Hussle.
BHD is an extension of Seddy Hendrinx’s previous releases where pain and growth were prominent themes. “Each project is a reflection of my artistic evolution,” proclaims Seddy. “I’m more in tune with myself now which means more honest lyrics that’ll make people understand my journey. This music evokes a lot of different emotions, you might even shed a tear after hearing certain songs.” BHD is available on all platforms.
The Florida Native Seddy exercises raw emotion in each verse and every hook. Despite professing fandom for Tupac, Lauryn Hill, André 3000, DMX, Future, and Erykah Badu, rap never seemed like an option until he witnessed the murder of his best friend Johnell in 2016. Gunned down at a party, Johnell’s last words struck a chord with Seddy, “Ball out for me.” Upholding a promise to do so, he tried his hand at an unofficial remix of Bryson Tiller’s “Remember,” and it caught fire on Soundcloud. He dropped The Roots mixtape in 2017 followed by the Just Cause EP and 2018’s Death B4 Dishonor: Loyalty Over Everything.
Joining forces with Florida Boy Entertainment, Generation Now, and Atlantic Records, he made mainstream waves on the 2019 single “Lowkey.” Over a sultry throwback R&B beat, he slides from airy freestyled verses into a slick secretive admission. Most importantly, the track set the stage for Roots 2 mixtape and a lot more “street soulful, real deal pain music.” Seddy Hendrinx kickstarted 2020 with a prolific feature on 1800 Seconds Vol. 2, a compilation album curated by platinum superstar Future, showcasing the hottest rising stars from around the country. With his eyes set on longevity, Seddy’s voice will resonate with audiences for years to come.
