Exclusive Interview with Indie Singer-songwriter AMARU on his new single ‘Low On The Dough’
Indie singer-songwriter & trained actor AMARU releases his 6th. single to date and the first off of his recently released debut album “Champagne Attitude“. The brand new dance track:
“Low On The Dough (Radio Mix)” is all about toxic relationships, materialism, adultery AND empty wallets, turning misfortune into a dance track perfect for the summer and any dance floor for that matter, with a clear underlying message of love, of course! The original version of “Low On The Dough” appears on the aforementioned album “Champagne Attitude”, released on 25 May 2018 on the AMARU MUSIC label.
“Low On The Dough (Radio Mix)” is digitally available at CD Baby, Google Play, Amazon.com & Shazam.
Did you know Hamptons bachelors are getting vasectomies so gold diggers can’t trap them? True story. Sad… but, it’s happening and AMARU’s playful tune below sheds light on this very real situation with his hit new single ‘Low On The Dough’
This is a fun, up-beat humorous video that is as much entertaining to watch as it is to listen to. AMARU shows off his ability to act as well as sing and this could easily be the summer vibe we’ve all been waiting for.
“Writing about what one knows is rule of thumb and all the tracks on “CHAMPAGNE ATTITUDE” are of a highly personal nature to AMARU. Everybody’s path in life is different and everybody has a story to tell. The songs on this album are all little chapters of the book of AMARU’s life and while some of those chapters are rather dark and blue, the accompanying music produces a contrast that is both uplifting and inspirational!” -AMARU
But all the other rich men out there who happen to like pretty women should probably realize that you’re actually both in a very similar boat. Attractive women are just as likely to be used for their looks as you are for your money. That’s just the gross, gross world we live in, and most people wouldn’t have it any other way. Check out the video and our exclusive interview with AMARU below.
Exposed Vocals score: 8.9/10
EXECUTIVE PRODUCER: AMARU
Lyrics & melody written by AMARU All vocals by AMARU
All vocal arrangements by AMARU
Produced by AMARU & Marcel van Ling
Recorded by Marcel van Ling at MoSound Productions (Zoetermeer, The Netherlands)
Mixed & mastered by Marcel van Ling at Audio Polish (Zoetermeer, The Netherlands)
Published by AMARU Music Publishing (BUMA/STEMRA)
Art direction by AMARU
Cover art & design by AMARU Cover concept by AMARU
Photo credit: Michael Lambert
© www.amaru-music.com (2018)
Exclusive Interview with AMARU
Exposed Vocals: Welcome back, Amaru! Last time we talked you were releasing your album ‘Champagne Attitude’ We had a lot of fun with that project! Tell us about “Low on the Dough” What is this song about?
Amaru: Well, thanks for having me back! Yes, the album was recently released and I am busy promoting it like crazy! I have released a special remix of this new single “Low On The Dough” and the international radio campaign is slowly but surely picking up. According to the radio plugger it’s doing well on indie stations in France and Canada! I have also submitted the single via DMDS and so far it has been streamed by a couple of mainstream radio stations, so we’ll see what happens next.
“Low On The Dough” is about a very toxic relationship I was in many moons ago. It was a very short lived relationship that was not based on mutual love and respect, but rather greed and adultery on the part of the other person involved. My credit card was maxed, she “needed” stuff all the time, never wanted to spend her money, cheated on me big time… man, as I say in the lyrics “friends they told me, I was blind but now I can see”… thank goodness it didn’t take too long for me to see the light, but the damage was severe! So I decided to write a song about it, turning a bad situation into a dance jam fit for any dance floor!
Exposed Vocals: What’s with the spinning audio cassette in the music video? Does that resemble something deeper?
Amaru: Yes, it has… Let me just say first that the concept of this new video is a very simple one. This video is not one to rival any other music video, not with my kind of budget, LOL! I am keeping it very real with you. As an independent artist, money is always an issue and because I simply didn’t have the “dough” to release a video along with the single, is why I am releasing the video now. And even though the video is a very simple one, it did cost me around 1,800.- Euros to produce! And that includes everything, from hiring a crew to help shoot, booking a studio for the indoor shots, food, transportation, color correction and other post production stuff, purchasing the licenses for the graphics used in the video… We ended up shooting scenes of me wearing 4 different outfits, but I didn’t like those shots… I didn’t think they matched the feel of the track, so we never used those. But I am very happy with the finished product. It’s simple, to the point and it conveys the message that is carried in the lyrics.
Now, the audio cassette which is layered on top of some scenes represents the out of control spending habbits of my former girlfriend. The audio cassette is spinning out of control and so was she… with my money! The diamond graphics on the other hand represent the “material possessions” that I sing about.
Exposed Vocals: So, that explains the money flying out of the door! Tell me why you decided to go with a time lapse theme?
Amaru: Yes… and did you notice the empty pockets? See, I believe a music video should be an extension of your lyrics and that’s what I think I’ve created here. Very symbolic in certain scenes and as I mentioned very simple, yet to the point. The time lapse elements, for instance the cars at the beginning of the video, represent the fast paced life we live in today. Many of us have lost sight of what is really important and have focused on money and material things instead. So again, another symbolic reference. I love the idea of time lapse in a video, I first saw it in the “Ray Of Light” video by Madonna and I have always wanted to incorporate that in one of my own videos.
Exposed Vocals: At the end of the video, you’re wearing a red T-Shirt that says “Be The Change You Want To See”… Any significance to that?
Amaru: It’s funny, because when I started to shop for a look for this video, I walked into a store, they had a huge clearance sale and the first thing that caught my eye was the t-shirt! I got it for less than a few bucks, really… And the message is quite clear, I think… I was done wrong by this individual, so in a way I am sending a message back to her, you know? And to myself, because I was gullible and I allowed things to happen. I should have been more vigilant and less complacent. So I became the change I wanted to see too, if you will. Oh, we live and learn… right?
Exposed Vocals: Thanks so much for sitting down with us again! Looking forward to sharing your next projects! Any Shout outs?
Amaru: You’re most welcome and thank YOU! It’s been a pleasure yet again…! Shout outs? Well, to everybody at Exposed Vocals of course, not to mention family and friends, especially mom and kid bro’ (and his family!).