Entertainment Marketing Firm UG Strategies Acquires New York Publicity, Events, and Artist Development Agency Magnum PR
UGS Launches Publicity & Media Relations Division Headed by Industry Leader Sioux Zimmerman (SiouxZ)
New York, NY – (September 12, 2017): Multi-platform entertainment marketing firm UG Strategies announces the launch of its new Publicity & Media Relations division, to be led by music industry veteran Sioux Zimmerman. As per the acquisition of Magnum PR, Zimmerman’s New York-based publicity, events, and artist development agency, SiouxZ will serve as SVP of Publicity and Media Relations at UG Strategies, effective immediately.
CEO Parag Bhandari launched UGS in 2003 and the agency continues to serve clients in the music, film, television, fashion, technology, and consumer products industries through global experiential and digital engagement platforms. “I’ve had the pleasure of working with Sioux Zimmerman for over 10 years, and have relied on her expertise and media prowess to support countless UGS client campaigns,” says Bhandari. “We have always seen the potential of further aligning our businesses and networks. I could not be more thrilled to now partner with her officially, to build out a new division of the company, and further strengthen our service capabilities for our clients.”
Through two decades of groundbreaking online, print, and multimedia campaigns, SiouxZ has built an international roster of the most pivotal talents in pop culture including Nine Inch Nails, Portishead, Calvin Harris, DJ Shadow, Marilyn Manson, Avicii, The Prodigy, The Damned, Yoko Ono, Gang Of Four, Axwell^Ingrosso, Underworld, Orbital, Daft Punk, Moby, Richie Hawtin, Aphex Twin, Carl Cox, The Chemical Brothers, Primal Scream, The Verve, Sasha and John Digweed, Armand Van Helden, The Glitch Mob, and legendary promoter Disco Donnie Presents. Additionally, Magnum PR has been instrumental in promoting the most innovative companies in music, Moog Music and Moogfest, which showcase the intersection between technology, music, and culture. Magnum PR clients will now be served via UGS, using enhanced capabilities such as event sponsorship and brand relations, digital marketing and advertising, and live broadcasting.
SiouxZ’s highly viral press campaigns have generated multi-platinum sales and Grammy Award wins. She has regularly secured pivotal placements on national TV, radio, print and social media. Magnum PR clients have been featured across an impressive array of outlets: indie blogs; prestigious outlets such as New York Times and PBS; music bibles Rolling Stone, Vice, Pitchfork, Billboard; trendsetting lifestyle and technology outlets such as Wired, Blackbook and Fast Co; Late Night TV including SNL, Jimmy Kimmel Live, and Late Night with Jimmy Fallon; key radio programs on Sirius, NPR, and BBC; and on streaming platforms Apple Music and Spotify.
In film, SiouxZ’s work as Music Supervisor on Darren Aronofsky’s debut feature Pi, which earned the ‘Best Director’ award at Sundance, launched Clint Mansell’s film scoring career. Following SiouxZ’s introduction, Mansell went on to be one of this generation’s most in demand cinematic composers. SiouxZ’s additional music press credits for critically-acclaimed movies include 24 Hour Party People, David Lynch’s Lost Highway, Groove, Ex Machina, and DIG!
“I am beyond excited to join the UG Strategies team and amplify the agency’s capabilities in so many areas,” SiouxZ says. “With our combined resources, we can push traditional publicity strategies beyond print, broadcast, online, and social media to a whole new level, offering innovative services uniquely tailored to each client. The launch of our new publicity and media relations division, built on UGS’ exemplary track record in bespoke marketing, sponsorship, and digital advertising, is very exciting.”
As media, technology, and consumer behaviors evolve, flexible, cross-platform strategies and teams become essential to successful initiatives. It is no longer enough to focus on one type of platform or provide one type of service. Magnum’s expertise in breaking talent across a constantly shifting media landscape, combined with UGS’ worldwide resources and multimedia experience, positions the agency to meet these trends with unparalleled access and experience for clients to always reach the right audience, in the right way, at the right time.
