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Coming Soon to YouTube’s ‘What to Watch’: Record Company Promotion

Video-sharing site adds artist and label promotions to recommendation matrix

 

When YouTube suggests to its more than 1 billion monthly users which music videos they should watch next, it bases those recommendations largely on what each viewer has watched already.

Later this year, the video-sharing site—which also happens to be the world’s most popular source of free, on-demand music—plans to add a new factor into the equation: what record labels want those users to hear.

Randy Morano

Since 2008, I've been passionately dedicated to fostering unsigned artists through ExposedVocals.com. Over nearly 15 years, my mission has evolved from creating a platform to immersing myself in the world of independent musicians. Beyond showcasing music videos, I delve into undiscovered talent with music reviews, aiming not just to display but to understand, appreciate, and amplify their voices. Additionally, I've had the privilege of interviewing music industry legends, bringing their insights to unsigned artists globally. My overarching goal is to bridge gaps, provide invaluable knowledge, and empower the next generation of musical trailblazers.

→ Randy Morano

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