Addressing the Challenges Faced by Unsigned Artists: A Call for Fair Treatment
As the founder of ExposedVocals.com, I feel compelled to shed light on a pressing issue that affects the very heart of the music industry—unsigned artists struggling for fair compensation on platforms like YouTube.
When YouTube burst onto the scene in 2005, it promised a revolutionary channel for artists to reach global audiences, democratizing music publishing and giving every aspiring musician a shot at stardom. Fast forward to today, and the landscape has shifted, revealing a stark reality for unsigned artists.
YouTube, once hailed as a beacon of opportunity, is now under scrutiny for its treatment of the unsung heroes of the music world. The platform’s initial promise of monetization and earnings for artists seemed like a game-changer, but the current situation tells a different story.
While YouTube boasts billions in net advertising revenues, unsigned artists find themselves grappling with a system that falls short of providing meaningful compensation. The discrepancy between the earnings of YouTube stars signed to major labels and those of unsigned artists is alarming. The emphasis on views as a measure of success raises questions about the true value a view holds for unsigned musicians.
It’s disheartening to witness the challenges faced by unsigned artists, who often struggle to surpass thresholds set by YouTube for monetization. With requirements such as 4,000 hours of watch time within the last 12 months or 1,000 channel subscribers, many talented artists find these targets unattainable.
At ExposedVocals.com, we’ve seen firsthand the dedication of unsigned artists like The Daydream Club, who, despite accumulating over 50 million streams on Spotify, earned a mere $100 for their art on YouTube. This paints a grim picture of a platform that, instead of improving conditions for unsigned artists, seems to be moving in the opposite direction.
The recent loss in Brussels and the potential fees YouTube may have to pay for music video views are encouraging developments. However, the question remains: will this translate into meaningful change for grassroots-level artists?
As the founder of ExposedVocals.com, I call on YouTube to revisit its treatment of unsigned artists. Let’s work towards a music industry where every artist, regardless of label status, is fairly compensated for their art. It’s time to uphold the promise of democratization that YouTube once stood for and ensure that the journey to stardom is open to all.
Together, let’s advocate for a more equitable music landscape—one that empowers unsigned artists to thrive and truly monetize their talent.
Randy Morano
Founder, ExposedVocals.com
