Superb Interview from Croydon Brothers “The Family” Set to Release their Single “No Days Off” 12th May 2017
Exposed Vocals: So tell us your story. Where did you grow up? What made you decide to become an artist?
The Family is made up of me (Sammy) and my younger brother D.O.N (Deal or Nothing). We grew up in Thornton Heath/Croydon, which has really become a hotbed for UK talent. It’s almost as if the area is becoming a name brand. Stormzy, along with Krept and Konan, have already broken records with their respective albums and they won’t be the last from our area to do it. The 7 is where it’s at, the talent level here is so high. It’s become folklore that the local Morley’s chicken shop gives you the gift of bars. You know, we have both been writers from a young age but we went the “sensible” way of going to university and getting full time jobs. That version of us is not really who we are though. With music we can be 100% ourselves. There are so many people who are out here living life as a version of themselves that is totally bogus. We don’t want to be like that, we want to inspire everyone to pursue a life that is reflective of their true self. The Family has a vision where we want to make sure our family is taken care of first and foremost. That is really the most important thing. When we lost our grandfather, it suddenly dawned on us that we didn’t have time to play games. If we wanted to secure a better life for everyone around us, we had to starting working immediately. So we worked on our abilities and we are now ready to drop our first single “No Days Off”.
Exposed Vocals: Since everyone was a start-up once, can you give any smaller or local bands or artists looking to get gigs and airplay some tips?
Be relentless, you’ll hear “No” so many times you’ll start to think the word “Yes” is a foreign language, but if you don’t have to fight through a loss, how can you know how special it is to win? You’re doing fine, just just keep at it. Up and comers should message local performance venues in your local area, hit up local radio or student radio stations as well. Also don’t underestimate the power of social media, use your friends and contacts. You’ll be amazed how many are willing to help if you ask.
Exposed Vocals: Do you ever make mistakes during performances? How do you handle that?
How dare you! We are always consummate professionals…Ha, if only that were true! I remember we were doing a showcase in front of about 500 people, the song starts and DON leaned over and whispered “Oi, what’s my first line?” We both went totally blank! So much for professionals eh, luckily he got it and the set went really well, but yeah, we’ve messed up before. It happens. If Beyoncé can fall down a flight of stairs, get up and still slay her set, we’ll all be just fine. Just dial in on your practice and try and perform often.
Exposed Vocals: Do you tour? Anything interesting happen on tour that you think our readers would enjoy hearing about?
We haven’t had the chance to go on tour yet, but when we do, we’d love to catch up with you again and tell you what went down.
Exposed Vocals: Any planned studio upgrades? What are you working with now?
Not at the moment. We are just focused on the single. If it does well we might just treat John, our vocal engineer, to something nice.
Exposed Vocals: How do you find ways to promote your music? What works best for you?
The website www.thefamilyuk.com has been a God send. It’s a central hub where we can do everything from one location. I would strongly urge new artists to look into investing in a website page.
Exposed Vocals: If you could perform anywhere and with any artists (Dead or Alive) where and who would it be with? Why?
We have a few so bear with us. The first would be Krept and Konan. They are basically the two guys who made it cool to come from where we come from in terms of urban music, so to share a stage with them would be absolutely out of this world. We’d also love to share a stage with Rick Ross, what he has been able to do in music and in business is just very inspirational and I’m sure we’d have an awesome time on stage with the “Boss”. From the past I think it would have to be Biggie, everything from his rhyme style to his fashion style was just so on point, so much so that he’s still a staple in many peoples musical influence now, including ours. To sell out Wembley Stadium is the goal. Anthony Joshua and Vlad Klitschko just did 90,000. So that’s the goal, 90,000 people sold out at Wembley Stadium.
Exposed Vocals: So, what’s next? Any new upcoming projects that you want to talk about?
So glad you brought this up, let’s talk about this new single shall we. We teamed up with US singer Stevie Rizo and, in my opinion, one of the best producers walking this planet DG Beats. The track is called “No Days Off” and will be out on the 12th May 2017, exclusively on our website. It’s a project that we are really excited about, it’s a song you can put on when you really need that motivation to dig a little deeper.
Exposed Vocals: If you weren’t making music, what would you be doing?
Sammy: Probably teaching English, I think there is something very humbling about being the portal to knowledge. Your job as a teacher is to make a young person smart enough to navigate life. I think it would be a tremendous honour to do something like that. DON: I would continue working with the great staff over at Ealing Social services. It’s a great team and though music is my first love, being a social worker is a close second.
Exposed Vocals: What should fans look forward to in the next year or so?
More music and possibly the illusive “By Blood EP”. We have been harping on about it since we formed The Family but we want to make sure we are in a position to give the best project possible. Half measures may be acceptable to some but not to us. The plan is to just keep working hard, building the brand and making good music.
Exposed Vocals: Any Shout-outs?
Sure. We’d like to shout out you guys at Exposed Vocals for having us; you obviously know a thing or two about new talent so big up yourselves. A massive shout out to John Robinson, of Clique studios in Kilburn, he handles all of our vocal arrangement and engineering. The, I Want In lads, P, Hamza, Loops those guys are family we’ve known them over 15 years! Ellis and Julia over at Lime Jam PR, they work tirelessly for us and it’s so appreciated. We can be bossy sometimes but they have pushed us in a way, we couldn’t have done on our own. DJ Daz Vegas over at Westside radio for ALWAYS showing love. He is an amazing DJ so to have him as a supporter of our music is just incredible. Mum and dad for their continued support and words of wisdom that keep us going. And also (Sammy’s) wife, for putting up with the loud music, incessant writing and entire days spent at the studio/practice. It takes a real patient and caring woman to put up with the music grind. So shout out to Roxanne. Finally anyone who has supported in any way, we appreciate you guys so much. Jheeze I feel like I’ve just won an award…Maybe that is a sign of things to come. For now we’ll just say thank you for the time Sammy & D.O.N. (The Family) #TheFamilyForever