“a force to be reckoned with” Phenom – Rip It (Official Video)

As the cultural capital of the new South, Atlanta’s music scene is often one of the first things that come to mind when thinking about all the city has to offer. It’s a place full of incredible talent and hip-hop legends.

It’s impossible to talk music in Atlanta without mentioning the city’s highly acclaimed reputation and influence in the hip-hop industry. In 2009, The New York Times labeled Atlanta the “hip-hop center of gravity”, and in 2014, VH1 aired a documentary about ATL’s rise in the rap game. Atlanta plays host to rap and R&B legends like Outkast, T.I., Usher, Ludacris, Lil John, TLC, Ciara and Jermaine Dupree.

While Atlanta is iconic for hip-hop, it also has serious indie street cred. The city provides the fruitful soil from which several indie artists have grown. Today, we add Phenom to the list with his single “Rip It”

“Rip It” is an impressive hip hop track that shows Phenom is a force to be reckoned with in the hip hop scene. He has his own style and comes across as the ‘real deal’ with plenty to say.

Overall, this is a highly impressive track from an artist who already sounds like the finished article, which is remarkable considering how much he’s moved around –Check out our Exclusive Interview with Phenom. With continued experience and further material he will expand his musical and lyrical horizons and shouldn’t be too worried if he finds himself compared to some of the greats the south has produced over the years.

By Heather M. 

Music and Fashion Blogger

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